How to win customers for premium products?

Practical sales guidance for professionals offering premium home technology and installation services.

€57 / Digital download

Business guide · Access after payment

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PDF guide

The current publication and the extras listed in its offer. Read at your own pace.

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PDF + video

97 EUR incl. VAT

Planned narrated lessons with slides and explained diagrams, plus the complete PDF.

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Practice package

107 EUR incl. VAT

Planned PDF, video lessons, step-by-step demonstrations and exercises with explained solutions.

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Multimedia and practice packages are coming soon. Purchasing will open once the materials are complete; release dates have not yet been set.

Inside this publication

What you can use in your project.

Explain the value of premium home solutions
Understand the needs of customers considering higher-end products
Improve how you present your offer
Apply practical ideas to your customer conversations

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From the first conversation to the agreement

This guide looks at the sales process for premium home products and services. It focuses on learning what a customer needs, preparing a relevant offer and managing the stages of a considered purchase.

Finding and reaching potential customers
Preparing for and conducting the first meeting
Identifying needs and drawing up an offer
Presenting an offer, negotiating and signing the contract
Reviewing negotiations and developing sales skills

Included with the guide

Basic guide to smart home systems
Customer-requirements questionnaires and offer-preparation documents
Example offer for an intelligent installation

These materials are intended as a practical reference. For device selection and installation work, check current manufacturer documentation and the requirements that apply to your project.

30-day satisfaction guarantee

If the publication does not meet your expectations, contact the author within 30 days of purchase to request a refund, in line with the existing SMARThome satisfaction guarantee.

Questions before you buy? Contact the author.